Ariel Hyatt is a powerhouse in marketing and PR for independent musicians. She’s written several books on the subject and is a sought-after speaker at events like SXSW, Grammy Camp, and music conferences around the world. Watch the video interview for great info on marketing and PR.
Record stores are normally run by passionate music lovers, and they often have loyal customers who want to support local music. Getting your CD or vinyl onto their shelves is one of the most authentic, boots-on-the-ground ways to grow your audience and make real-world sales. Here's how to do it with professionalism, persistence, and purpose.
Utilize social media to build a community of superfans eager to buy your CDs, vinyl, and merch.
Interview with Tom - our chief mastering engineer about what mastering really is, mastering by a human vs. computerized algorithms, how to communicate clearly with your mastering engineer and much more...
The production times of vinyl seem to get longer and longer. Why is that? Will it ever get better? What should you do while waiting for your vinyl to be ready?
Here are some quick insights on the topic of digital distribution. We compared three popular companies offering the service, then we set up an agreement with the one we think is the best, to be able to pass the savings on to you. READ MORE...
We've had a little too much fun here at Atomic Disc. Watch our silly rendition of Deck the Halls to see for yourself... We promise, no elves were harmed during the production of this video.
We are not the kind of company that feels the need to express our political opinions, but there comes a time when silently standing on the sidelines is no longer acceptable. So we at Atomic Disc will stand with our friends at Bandcamp in their efforts to oppose the ban on immigration. READ MORE...
On this Thanksgiving Eve, all of us here at Atomic Disc would like to take a little moment to thank you. We are truly grateful for the opportunity to help you get your CDs made. We are thankful that we get to come to work every day and be a small part of fantastic music projects from around the world. That is why we will donate $5 per order to charity. READ MORE...
Chris Bettis took over as production manager at Atomic Disc, after Kristin went off to Norway to work as a nurse. He has a wide background in music as a guitar player, engineer and producer. He knows what it takes to get a CD done from start to finish and has helped numerous artists do so through his own Gauge Studio, and is now thrilled to work at Atomic Disc to help you get your CDs done on time. READ MORE...