Ariel Hyatt is a powerhouse in marketing and PR for independent musicians. She’s written several books on the subject and is a sought-after speaker at events like SXSW, Grammy Camp, and music conferences around the world. Watch the video interview for great info on marketing and PR.
Record stores are normally run by passionate music lovers, and they often have loyal customers who want to support local music. Getting your CD or vinyl onto their shelves is one of the most authentic, boots-on-the-ground ways to grow your audience and make real-world sales. Here's how to do it with professionalism, persistence, and purpose.
Utilize social media to build a community of superfans eager to buy your CDs, vinyl, and merch.
As an independent musician, finding the right platform to sell your music and merchandise can be a game-changer for your career. In this article, we’ll explore why selling your CDs, vinyl, and merch on Bandcamp is a smart move and how to get started.
We all know that streaming pays artists next to nothing, but did you know that you can sell your CDs, vinyl records, and merch via Spotify?
Email marketing is by far a the most effective tool in your music career toolbox. No other forms of marketing gives you better return on your investment. And the best thing is that it can be automated, so once you've set it up, it runs itself.
Interview with successful singer-songwriter, Taylor Bradshaw, about how he has used digital marketing to sell tens of thousands of CDs.
In this video interview with artist coach Wendy Parr we discuss how to fine-tune your artist persona and focus on your strengths, unique skill set and personality traits to take your music career to the next level.
Your band's website is the headquarters of your online presence. Set it up to sell CDs, vinyl and merch that your fans will love!
Whether you’re a rising local artist or an international touring musician, selling merchandise at shows can be a significant revenue stream and perfect opportunity to engage directly with your fans. Here are some tried-and-true tips to boost your sales during live shows.