Ariel Hyatt is a powerhouse in marketing and PR for independent musicians. She’s written several books on the subject and is a sought-after speaker at events like SXSW, Grammy Camp, and music conferences around the world. Watch the video interview for great info on marketing and PR.
Utilize social media to build a community of superfans eager to buy your CDs, vinyl, and merch.
As an independent musician, finding the right platform to sell your music and merchandise can be a game-changer for your career. In this article, we’ll explore why selling your CDs, vinyl, and merch on Bandcamp is a smart move and how to get started.
We all know that streaming pays artists next to nothing, but did you know that you can sell your CDs, vinyl records, and merch via Spotify?
Email marketing is by far a the most effective tool in your music career toolbox. No other forms of marketing gives you better return on your investment. And the best thing is that it can be automated, so once you've set it up, it runs itself.
In this video interview with artist coach Wendy Parr we discuss how to fine-tune your artist persona and focus on your strengths, unique skill set and personality traits to take your music career to the next level.
Your band's website is the headquarters of your online presence. Set it up to sell CDs, vinyl and merch that your fans will love!
Whether you’re a rising local artist or an international touring musician, selling merchandise at shows can be a significant revenue stream and perfect opportunity to engage directly with your fans. Here are some tried-and-true tips to boost your sales during live shows.
As an independent musician, you know a tangible CD carries with it a sense of authenticity, a connection to your artistry that digital formats can't fully capture. It's the physical proof that you actually did it; you recorded your songs! The next thing to so is sell them to your fans. Here are 7 effective outlets to do so.
Hearing your song on the radio is something that most artists dream of at some point. Shine on Promo is a radio promotion company that helps independent artists promote their singles, EPs, and albums to College and Specialty stations and has secured several #1 spots for their clients on the coveted NACC chart. We spoke with Robb Haagsman about how to do a proper radio campaign, how long it takes, if radio is even relevant anymore and how radio coincides with touring.